Chrome : Long Live the Messenger
Chrome bags is a brand that was literally built upon the backs of city bike messengers. This campaign is a call those who always keep both wheels spinning and are anything but pedestrian.
Long Live the Messenger.
In this spec campaign, the only thing more hardcore than a Chrome bag is the bike messenger who rocks it.
print:
Chrome plans to host three Alley Cat races for those who dare to live their life behind bars. Each race would be designed as a test of riders’ skill and their knowledge of the city. Because let’s face it, if they wanted a walk in the park, they could just take a walk in the park.
Contestants in each race will receive a commemorative spoke card:
